I really love Malcolm's approach and he'd be a coach I'd love as a player. He highlights the four "L" words coaches should never use. If you see it, talk to the coach privately. If you're doing it, watch the video again and find a new approach. Our goal is to provide an avenue for kids to enjoy the game. Lousy coaches are lone of the reasons 70% kids stop playing sports by the age of 13. Let's be the reason they continue to enjoy the game and learn.